Amazon Explore

Agency: Vignette Creative + The Line Collective
Kim Lawrence, Gary Matuso, Cameron Zohoori

In order to create a brand video to promote Amazon’s venture into the digital tourism realm, the team travelled around the world, capturing footage in Japan, Mexico, Paris and more. The brand video needed to showcase the range and diversity of the different experiences offered on Amazon’s new platform, and needed to feel unique, authentic and immersive.

Amazon Explore launched successfully in October 2020 and garnered praise and exposure from many tech sites across the web, including Fast Company, the New York Times and AdAge.